The New Jersey Nets had strutted around so full of themselves: big talk, blustery billboards and puffed-up promises. Even so, no one bought into the myth of Mikhail Prokhorov the way they did within that forlorn franchise. The Nets treat the Russian owner like some deity, like a Euro Mark Cuban, when he’s little more than an absentee landlord cutting big checks and delivering delusional proclamations of championship parades inside of five seasons.
If the Nets truly need to sell Carmelo Anthony(notes) on accepting the trade and signing a contract extension, they’re a bigger lost cause than they’ve ever been. The Nets can’t let Prokhorov and Jay-Z get on a jet and go sell that now because this process has already cost them too much credibility – and because billionaires aren’t supposed to beg. Make no mistake: The manufactured aura of this ownership dream team will be obliterated with a ’Melo rejection.
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